But with Realiti in part filmed in Chan's hometown of Hong Kong, the soft-spot is understandable. In a sense, Ruby Gloom offers a glimpse into a future where an individual’s image has bifurcated from their physical person, becoming fully digital in the process: a notion which the pandemic has accelerated, and one that the fashion industry is only now starting to embrace, with far-reaching social and economic implications. Ruby sees virtual influencers as a way for the luxury fashion industry to ameliorate the effects of production waste, animal cruelty, and lack of diversity. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. She has collaborated with leading brands that recognize the importance of, and are preparing for a post-digital landscape — a trend which has exponentially accelerated due to the effects of the pandemic. But it's actually been with us a while now thanks to personalities like Ruby Gloom, the avatar figure made and adopted by digital artist Chan Kayu. This show stars the voices of Sarah Gadon, Emily Hampshire, and Peter Keleghan. Join Facebook to connect with Ruby Gloom and others you may know. Jan 9, 2021 - Explore Alexandra's board "Grimes" on Pinterest. Shudu, another prominent avatar who presents as a Black female, ignited controversy when it was revealed that she was designed by a white male fashion photographer, triggering reflection among her followers on the contentious topic of racial expropriation in the digital space. View the profiles of people named Ruby Gloom. The promise of virtual fashion also lies in bypassing concerns in the luxury sphere of animal cruelty and underrepresentation. The adventures of Ruby Gloom, a curiously cheerful girl who lives in a gothic mansion along with her friends Skull Boy, Iris, Misery, Frank & Len, Poe, Boo Boo, and Doom Kitty. For those of you out there who haven't yet met Ruby Gloom, the product description describes her and her cartoon pretty much perfectly: "In a Victorian mansion on the outskirts of Gloomsville lives Ruby Gloom. Oh, and Ruby's pet cat Doom Kitty. In other words, our future selves might upgrade themselves in a way where we resemble more Ruby Gloom and War Nymph than Chan and Claire. “I think that people here are pretty sad and this is something that maybe, deep down in me, I’m a part of that, too.”, A graduate of English literature, Gloom’s penchant for sharing her Japanese-inflected, Lolita-inspired outfits throughout university garnered her a significant social media following early on. Ruby is a digital artist whose self-rendered virtual avatar draws many similarities with a new generation of virtual influencers taking over social media. Some might consider this ironic, what with the video being a low-budget, documentary style-affair, no frills or visual effects included. As part of our refocus on evolving our community initiatives, we have made the decision to close our Toon Boom Showcase and to instead dedicate our initiatives to connecting our community members together on: Discord, on social (Facebook, Linkedin, Twitter, Youtube), job postings, forums and more. Ruby Gloom first visited us from the future back in the 2010s, anticipating virtual influencer Lil Miquela with her otherworldly environs and fashion taste. Leveraging this attention, she launched her own fashion brand in 2016 for which she designed all the graphics, but soon found herself collaborating frequently with 3D artists for her brand imagery. Based on the popular tween brand from U.S. graphic studio Mighty Fine, this 26 x half-hour series follows the adventures of Ruby Gloom and her pals in Gloomsville. Today, Gloom is the most prominent 3D artist in Hong Kong, having been tapped by the likes of Fendi, Bvlgari and Nike to render their products and with a physical product collaboration with Adidas in the works for 2021. This somewhat dark world is home to an eclectic group of characters like Ruby's best pals Doom Kitty, Skull boy, Misery, Boo Boo and Mr. Buns. Ruby is slowly but surely making her mark on Hong Kong, taking over social media feeds and Canton shopping malls with her cyberpunk heroines. Bedecked in vivid neon costumes that bend the laws of physics, limbs encased in cyborg prosthetics, her signature bob oscillating across a spectrum of colours, and the uncannily plastic-like sheen of her skin alluding to her synthetic nature, Ruby Gloom is clearly not of this world. "My initial idea was to have a digital version of myself to separate my social media identity from my real life. Popular luxury recognizes that consumers demand and deserve a luxury industry that recognizes new voices within Black, POC, subcultures, and popular culture communities as creative and market authorities [The Popular Pact I.3.c.i]. ", "Now, in 2020, Ruby is becoming more a warrior than just a replica of my human identity.". Grimes es una de sus mayores fans: de hecho, Ruby colaboró con la cantante para una sesión de fotos virtual a principios de este año, modelando la última gestación adolescente del alter ego de la canadiense, War Nymph, para la revista Buffalo Zine. can go back to some sort of privacy in our lives, a time when we preferred to talk to friends on MSN Messenger under absurd aliases or emoji-strewn nicknames. Right now, I will let her lead the way.”. “I wanted to have an identity that could live forever — something which could replace me, because on the Internet we just want to portray the best version of ourselves,” says the 30-year-old, Hong Kong-born 3D artist whose real name is Chan Ka-yu. She's a girl with some different friends (Misery, Skull Boy, Scardey Bat, Poe; Mr. Buns, Frank & Len, Iris, Boo Boo and finally her lil' cat, Doom Kitty). It wasn’t until she accompanied her boyfriend on a work trip to Seattle where she found herself with nothing to do; on a whim, she downloaded a 3D rendering program for interior design called SketchUp Pro and started learning how to create 3D art herself. If the submit button does not activate, try clicking into a previous field after filling out the last question. Her blurring of the physical and digital realms mirrors the way in which millennials and Gen Z seamlessly switch between their online and real-life identities, and thus perceive brands in the same fashion. Treehouse Direct. Perhaps with face masks we can go back to some sort of privacy in our lives, a time when we preferred to talk to friends on MSN Messenger under absurd aliases or emoji-strewn nicknames. I made the following changes: Follow the world of Ruby Gloom on Instagram. Unmoored to some degree from the social, economic and political pressures that real influencers face, Lil Miquela is free to express political viewpoints that brands might shy away from. When Ruby (Sarah Gadon) remembers her long lost mother and discovers that she's still alive somewhere, she and her friends sets off an adventure to find her mom. Welcome to The Popular Times! Oct 22, 2020 - 2,432 Likes, 21 Comments - Ruby Gloom (@rubyrubygloom) on Instagram: “ @grimes @warnymph @buffalozine ” More information Find this Pin and more on GRIMES by bitten kitten. Having a fan in Grimes, Ruby collaborated with the singer for a virtual photo shoot last month, modelling the latest teenage gestation of War Nymph for Buffalo Zine. The artist isn't convinced that means an end to 'revealing' ourselves on social media, though, pointing to the rise of platforms like TikTok. Having collaborated with Grimes on her Buffalo Zine cover – featuring the musician’s digital alter ego, WarNymph –, Ruby Gloom muses about her earlier stages of career, themes behind her 3D creations, the virtualisation of experiences and the inevitability of the digital future. Vibrant, playful and sartorially idiosyncratic, the resulting front cover was Ruby Gloom through and through, a representation of another artist that somehow remains a unique artistic expression. If you don't know who Lil Miquela is, then how about War Nymph, the virtual representation of magick musician Claire 'Grimes' Boucher who was 'born' in the lead-up to both her latest album and the singer's flesh-born firstborn of X Æ A-12? . The avatar grows stronger then, just as the world begins to take up its masks. The Avatar is dead; long live the Avatar. Parte del photoshoot de Ruby Gloom con Grims. Ruby Gloom is a TvCartoon from Canada. This somewhat dark world is home to an eclectic group of characters like Ruby's best pals Doom Kitty, Skull boy, Misery, Boo Boo and Mr. Buns. Image: Still from MK Circus by Dough-Boy and Jackson Wang, c/o Ruby Gloom. Shop high-quality unique Ruby Gloom T-Shirts designed and sold by artists. Related: Takashi Murakami reveals to Giacomo Lee his secret to 25 years of success. Feb 28, 2016 - PHOTOGRAPHER: CRAIG McDEAN TALENT: GRIMES STYLING: ALEX WHITE HAIR: ORLANDO PITA MAKE UP: DIANE KENDAL MAGAZINE: ANOTHER S/S 2016 15 sept. 2020 - La it girl de l'electro-pop canadienne est passée du petit elfe gothique à la super-méchante climatique qu'elle incarne sur son nouvel album. "I was completely shocked and overwhelmed!" Our online identities have become more of a focus than our real ones, especially as virtual influencers become more commonplace.". Combined with games like League of Legends and PlayerUnkown’s Battlegrounds — which have partnered with the likes of Louis Vuitton and K-pop girl band du jour BLACKPINK respectively to create in-game merch — virtual fashion has become a force to be reckoned with, and a highly profitable one to boot as it taps into a global gaming market projected to grow to US$200bn by 2023, according to a report by Newzoo. Originating in Hong Kong, Gloom made her presence known on the interweb with her deftly tonic style and has since sowed this ingredient into her divinely b After Iris and Squig mistakenly crash into Skull Boy’s Tower, Skull Boy moves in with Poe until the Tower can be fixed. Don't worry, the gems stay with the character that just used them, which means Ruby can be switched back whenever as well. “We don't have to own the pieces, but we can still wear them and post them on social media.” She sees the potential of augmented reality (AR) technology in reducing the fashion industry’s massive environmental impact, allowing users to mix and match clothing without ever coming in contact with the physical item. Ruby tells me by email that her favourite Grimes song ever is New Gods from the Miss Anthropocene LP, while her favourite Grimes promo is the one made for 2015's Realiti single. Her company, Bakerie Entertainment, creates custom digital avatars and 3D art for paying clients. "Grimes respects artists a lot and she gave me full freedom to create whatever I want. Treehouse Direct This doesn't affect our editorial independence. Ruby is thrown from the train, POE IS STILL MISSING, and there is a mysterious man lurking in the shadows carrying a Poe sized box!!!!. All rights reserved. With Sarah Gadon, Stacey DePass, Emily Hampshire, Scott McCord. "I have always been geeky and a loner, haha.". "Hong Kong is quite an international city in a way; women's rights are really important so we have high status generally in society. But it's actually been with us a while now thanks to personalities, Ruby is becoming more a warrior than just a replica of my human identity. “I made her with my own personality, my own tastes, my own style, my own physical form. Available in a range of colours and styles for men, women, and everyone. "Eventually I felt 'older', so I changed my style with more vivid colours and adding futuristic elements. Created by Carolyn Hay. C/o Ruby Gloom, HYPEBEAST ZH. There are some areas t… Based on half-black, half-Malaysian British model Emily Bador, 19-year-old Brazilian-American avatar Lil Miquela is a prime example: boasting the largest Instagram following out of any virtual influencer at 2.8 million, she is a self-described ‘change-seeking robot’ and dedicated proponent of the Black Lives Matter movement. And of course she has a lot of creative ideas too, and we put them together to do the three images. Discover (and save!) Vibrant, playful and sartorially idiosyncratic, the resulting front cover was Ruby Gloom through and through, a representation of another artist that somehow remains a unique artistic expression. Vendetta (Tion Asmelash) has to fight crimes and her sister, Vendetta (Aglaia Mortcheva). Note: We may earn a commission when you buy through links on our site, at no extra cost to you. Jul 11, 2020 - This Pin was discovered by Ruby R. Starnes. See more ideas about grimes, claire boucher, stupid girl. At the same time, concerns remain about virtual influencers being merely another avenue in which to appropriate minority voices. 1 About Ruby Gloom 2 Franchise Origins 3 Synopsis 4 Theme Song 5 Affiliates 6 Trivia Ruby Gloom is a Gemini Award-nominated television show based on an apparel franchise. Sensing an opportunity, Nintendo partnered with Valentino and Marc Jacobs to bring their designs into the game; elsewhere, publications like Highsnobiety have used the game to stage fashion photoshoots. However, Poe’s many eccentricities challenge Skull Boy’s ability to among other things get a good night’s sleep. New Power is our profile series that looks to learn from rising and established popular voices to understand the future of the luxury industry. 5 years ago | 131 views. Ruby: It’s Tomorrow everybody, it’s Tomorrow. ", That same technology could give us as much pleasure as it does durability; as Chan states, "if, I have always been geeky and a loner, haha. High quality Ruby Gloom gifts and merchandise. Apr 25, 2020 - 2,432 Likes, 21 Comments - Ruby Gloom (@rubyrubygloom) on Instagram: “ @grimes @warnymph @buffalozine ” In particular, the year’s breakout game, Nintendo’s Animal Crossing: New Horizons, succinctly captures the advanced migration of people’s identities into digital mediums. Her upbringing in Hong Kong only added to the sense of cultural confusion which pervades her body of work, with overt references to Japanese anime contending with Y2K and cyberpunk motifs, lending it an unmoored quality. Ruby is the only character you will be able to play in the beginning, but when you recover a gem you will be able to switch to the character the gem has the closest bonds with, and Ruby will take his or her place in captivity. Ruby Gloom: Gloomer Rumor - Ep.1. Discover (and save!) "It's not been very difficult for me as I’m just always staying at home or in the studio," she confesses. Submit button will become active when form is filled out completely. We want to amplify your perspective. Apr 16, 2020 - This Pin was discovered by Harriet. MK Circus (Animated music video) - Dough-Boy, Jackson Wang. your own Pins on Pinterest Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. On the subject of pandemics, I finish my interview by asking how Chan is coping with lockdown. Will it be our gal RUBY (wearing a stylish trench coat and appearing in black and white). “I think 3D digital fashion, with its ability to eliminate carbon emissions, will be the future of fashion,” Gloom predicts. Among them is musician Grimes, for whom Gloom created a cyborg double, War Nymph, for a virtual cover shoot with Buffalo Zine; as well as popular Hong Kong rapper Jackson Wang, who she animated along with her boyfriend, fellow rapper Dough-boy, in the music video for Wang’s single, MK Circus. The latter of these themes, Ruby believes, can be bypassed thanks to net art’s capacity to empower talents and grow awareness around the LGBT and BIPOC communities. Jan 18, 2021 - Explore Chloe's board "Grimes", followed by 154 people on Pinterest. ", Takashi Murakami reveals to Giacomo Lee his secret to 25 years of success, Tech Advisor France - Tests complets, conseils, vidéos. A self-described ‘transhuman’, she created her digital alter ego as a way to transcend the constraints of her body while reflecting on the unrealistic expectations of beauty in the age of social media. "To pull ourselves out from the fear and anxiety of these hardships, we look for pleasure generated by technology. During the process of exploration, I found out that Ruby is, surprisingly, moving faster than I could imagine. Ruby Gloom: Gloommates - Ep.21. With all the talk of video calls and showing our faces from the balcony window, a change is in the air as more of us begin to don masks to avoid whatever else floats in the air. But I think in the very near future, cyber identities will be so recognised that we don't need to use labels like 'woman' [or 'man']. Indeed, alongside her completely digital renderings, she frequently superimposes her virtual avatar’s face onto her mirror selfies, thus blurring the line between her real and online selves. Based on the popular tween brand from U.S. graphic studio Mighty Fine, this 26 x half-hour series follows the adventures of Ruby Gloom and her pals in Gloomsville. And she is really nice and down-to-earth, too.". Who will solve the mystery? "When I first started in 3D, I made everything pastel and pink," she writes. "It was a really great process and experience as she and her team are really open-minded and innovative. This is something that’s different from the other avatars, which are created by companies for making money and influencing people.”, As with most other 3D artists working today, Gloom’s work — dominated by renditions of her cyborg self in a multitude of futuristic outfits — is a hodgepodge of cultural references mashed together into a chaotic visual chimera, a manifestation of a post-Internet aesthetic made possible thanks to the ability of the information superhighway to compress and distort any measured perception of time. If you are a reporter or a person with a perspective you want the industry to understand, please reach out to editorial@thepopulartimes.co. If you use an invalid email address you will not be able to post content. The Popular Times speaks to Ruby Gloom and how digital influencers, and Iris is a hyperactive cyclops girl who loves to have fun and go on adventures. Ruby says when I ask about the collab. It was then, she recalls, that “I finally found something which utilized my full creativity and potential, to create things from scratch without physically using my hands.”. Having worked with the likes of Grimes, Fendi, Nike, Bvlgari, along with Jackson Wang and Dough-Boy, Ruby Gloom is not only one of Hong Kong's most prominent digital artists; her talents also resonate throughout the world stage. your own Pins on Pinterest Ruby's perfect day is a gloomy one, full of creativity and adventure with her offbeat circle of friends." "I've always been listening to her music and with War Nymph, I felt like she is so far away from me yet sooo close at the same time.". Watch Ruby Gloom - rainelement on Dailymotion. “Hong Kong is a very lonely place,” she observes. In the cartoon, Misery, Poe and Frank & Len have a band, and his songs usually talk about the darkness. For Gloom, the pandemic — with its limitations on travel and social distancing — has only highlighted the ways in which the fashion industry can exist in a post-physical world, in a year that has seen the digitalisation of entire fashion weeks, high fashion glossies such as Vogue Italia producing their issues remotely while under lockdown, and the exponential growth of e-commerce. They made her the War Nymph 3D model and passed it to me to edit and do the creation. O, ur online identities have become more of a focus than our real ones, especially as virtual influencers become more commonplace. ", "Hong Kong is quite an international city in a way; women's rights are really important so we have high status generally in society. "Social issues are always happening, but they will become more complicated and difficult for us to handle," as she explains. Something about the pandemic might be reminding us how fragile we humans really are, in a way these warriors and cyborgs are not. Please take a moment to review my edit. The series focuses on the adventures of eponymous Ruby Gloom, who lives in the aforementioned mansion alongside her circle of eccentric friends, which alongside the aforementioned spooks, include a know-it-all talking raven, a bat too scared to fly, a prankster ghost, and a living toy named Mr. Buns. Ruby Gloom: Within the Darkis an action platformer where your main objective is to reach the right end of the stage and beat the BOSS to clear a level. webmaster : contact us : privacy policy : cookie policy : © Copyright 2021 IDG Communications Ltd. All Rights Reserved. Founded in 1997 Digital Arts is part of IDG, the world's leading technology media, events and research company. In truth, she belongs to a wave of virtual influencers — photorealistic, digital avatars rendered into existence by web artists — who have racked up Instagram followings in the millions and coveted partnerships with the likes of Prada, Fenty, and Balmain, despite their lack of physical presence. The visual engineerings of Ruby Gloom (@ruby9100m) apostrophize the intersectionality between fashion philosophy and extraterrestrial prophecy. But I think in the very near future, cyber identities will be so recognised that we don't need to use labels like 'woman' [or 'man']. Ruby realizing she’s out of the time loop and running outside declaring it’s Tomorrow much to the confusion of everyone. © 2020 The Popular Times. or zee Inspector? You … Having a fan in Grimes, Ruby collaborated with the singer for a virtual photo shoot last month, modelling the latest teenage gestation of War Nymph for Buffalo Zine. Follow. Learn more. As she sums up in an Instagram post: “Ruby Gloom used to be a digitized version of her creator when she was first made. See more ideas about grimes, claire boucher, stupid girl. Chan also thinks Ruby's strength can be seen with the rising tide in favour of women's rights. A confirmation request has been sent to your email. As I was fed up with staged scenes and things in real life, I went for a very virtual look. If I can create my own world and make it visible to others, I'd prefer to go extreme. A time when you could go outside and a camera wouldn't be able to pinpoint you to your real name and social media. I have just modified 5 external links on Ruby Gloom. Did the Cover of @buffalozine with @warnymph @grimes WarNymph the ultimate future fairy‍♂️ thanks for having me and thanks @macboucher A post shared by Ruby Gloom (@rubyrubygloom) on Apr 16, 2020 at 8:10am PDT With its ability for the fine-grained customisation of in-game avatars, Animal Crossing allowed players to mimic the newest runway designs from luxury brands around the world. I wonder then where avatar and artist see themselves at the start of this strange new decade, and how much has changed since Chan first began experimenting with digital art. The Avatar is dead; long live the Avatar. ", That same technology could give us as much pleasure as it does durability; as Chan states, "if technology is improving every single day, then humans might as well improve, feeling that our flesh is too fragile or too basic.". A time when you could go outside and a camera wouldn't be able to pinpoint you to your real name and social media. Fotografía: Buffalo Zine. Yet one thing separates Gloom from the most well-known virtual influencers like Lil Miquela and Shudu: she is also a person of flesh and blood. Name: Ruby Gloom (she/her)Instagram: @ruby9100mLocation: Hong Kong. The show is produced by Nelvana and began airing on October 13, 2006, in Canada on the YTV network. All orders are custom made and most ship worldwide within 24 hours.